Privacy is becoming more top of mind for consumers, and as third-party cookies continue to crumble, InfoSum wants to lead the ad-tech industry in providing reliable information that does not compromise a consumer’s data.
The company has appointed Lauren Wetzel as president of North America, global strategy and operations. Wetzel was previously head of strategy and corporate development at Xandr, where she was a key player in its purchase of a minority stake in Infosum and formation of AT&T’s advertising business unit.
“With her experience of developing strategies that promote rapid growth, she will play a pivotal role as we increase our presence in North America,” said Nick Halstead, CEO and founder of InfoSum, in a statement. “We will also greatly benefit from her experience and knowledge as we evolve as a company, and she’ll be invaluable in the development of our longer-term global business strategies.”
Wetzel’s hire follows InfoSum’s