How To Navigate The Complex Global Business Landscape, Now And Post-Pandemic

COVID-19 has added a new layer of complexity for businesses across the world. It has threatened our health and safety and our livelihoods, as companies plunged almost overnight into totally uncharted territory.          

The crisis will likely affect all aspects of business from how and where goods are sourced, to where they are bought and sold, to where work gets done, and to how it gets done.

Governments have also have injected billions of dollars into

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Randolph Candidates Release Plan for Coronavirus and Small Business Relief

When it comes to the COVID-19 pandemic, we are committed to providing local relief at the town level. We believe the town’s current sizable budget surplus was not deployed during the worst of the pandemic, and now during the recovery phase it is more important than ever to leverage the resources of local government to help our residents:

  • We will always follow health guidelines while on the council, including the wearing of a mask and social distancing for as long as they are required. We will also make sure that all residents and local businesses are able to do the same by clearly and effectively communicating health requirements and recommendations.

  • We will make clear that our town government supports our small businesses. Unfortunately, even after a long lockdown, some restaurants and other establishments were prohibited from implementing outdoor dining or sufficient spacing because of arcane subsections

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What is Marketing Strategy Development? | Small Business

By Updated September 24, 2020

Marketing strategies give your small business a direction toward effective promotion. Marketing strategies differ from one business to the next and should be customized to suit the needs of the particular company. The development of a marketing strategy involves the isolation of a target market segment, a set of clear-cut goals, a fair amount of consumer research, and the implementation of initiatives aimed at getting the word out.

Identify Target Markets

Target markets are those segments of the population that the small-business owner deems to be potential customers. A variety of criteria ranging from income level, to age, to geographic location can be used to determine these targets, depending on the product or services you sell.

Your marketing strategy should be designed to address these markets first and foremost. For example, Forbes suggests that if a company’s goal is to reach millenials, digital

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Business Owners Optimistic As Portions Of Kickapoo Turnpike Open To Drivers

Tuesday, October 13th 2020, 10:37 pm

By: Clayton Cummins

HARRAH, Okla. –

Transportation history was made Tuesday morning in Oklahoma County as a portion of the Kickapoo Turnpike opened to drivers. 

The stretch of turnpike from Luther to Harrah opened to drivers at 11 a.m. A ceremony was held virtually. 

It was April of 2016 when the idea of a turnpike was first discussed. In early 2018, crews broke ground on the project. 

Business owner Mike Gilbert from Bend Aid Auto Body in Harrah admits he originally wasn’t a fan of the plan. 

“I felt terrible about the people that lost their homesteads when they started buying up land,” said Gilbert. 

But things have changed over the years. Gilbert now believes a turnpike would be a huge shot in the arm for the area. 

“We can always use more business, but we have been very blessed so far but definitely

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Small Business Receives Million Dollar NSF Grant

Lapovations LLC, a small business formed at the University of Arkansas, received a $999,429 Small Business Innovation Research Phase II grant from the National Science Foundation. The grant builds on the success of its $225,000 Phase I grant and will be used to develop and commercialize its products.

Lapovations is a medical device company that focuses on improving laparoscopy, or minimally invasive abdominal surgery. The company was formed in the New Venture Development program presented by the U of A’s Office of Entrepreneurship and Innovation. In 2018, Lapovations became the most successful startup competition team in U of A history, winning seven state, regional and national business plan competitions, placing second in two others, and earning more than $305,000 in cash and investment prizes.

In 2019 Lapovations was awarded a $50,000 grant by Arkansas Economic Development Commission as part of the Arkansas Small Business Innovation Research Matching Grant Program.  Lapovations

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WWII Museum picks new management company for The Higgins Hotel | Business News

The National WWII Museum board has chosen a new management company to run its $66.5 million Higgins Hotel and Conference Center, which opened next door to the museum just under a year ago.

The Atlanta-based Davidson Hotels & Resorts group has taken over management of the 230-room “Curio by Hilton”-branded hotel, which like most of the hotels in New Orleans has been running at severely depleted occupancy levels since spring because of the coronavirus pandemic.

Chicago-based Hostmark Hospitality Group, had been the management company for the Higgins since the project was first conceived in 2017 as an extension of the museum, with WWII tributes like the Rosie the Riveter-themed rooftop bar, wartime memorabilia adorning much of its interior, as well as offering educational crossover activities.

Though beset by several construction delays, which resulted in ongoing lawsuits against some of the engineers who’d worked on the project, the art deco-styled hotel

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ANTS, Thailand’s Leading Provider of Digital Marketing Solutions Tailored as Per Business Needs | Oct 13, 2020

Nonthaburi, Thailand — (SBWIRE) — 10/13/2020 — ANTS, Advance Network Technology & Services is pleased to present Platform SMA, the most innovative, comprehensive, customizable and easy to use bulk SMS platform for businesses. The platform has got some amazing features such as resending the SMS within 48 hours if the recipients do not receive SMS because they are not in the receiving area; to be able to set the date-time for sending communications before or after an event; automatic detection of wrong and duplicate phone numbers and refraining from sending the messages to such numbers; guaranteed delivery within 5 seconds; direct connection with AIS, DTAC and TRUE; ability to create short URLs to save characters on the send page; and many more.

Businesses can also measure the campaign outreach of the Bulk SMS service and its effectiveness with the help of delivery reports. The platform also provides an opportunity for

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Erie County launches grant program to help small business rebound from COVID-19

Help is now available for small business owners who have taken an economic hit due to the COVID-19 pandemic.

County Presser Holding People In Power Accountable



The Erie County Business Task Force and others were on hand Tuesday to announce details about the Erie County ‘Back to Business’ grant program. The money is available thanks to $20 million in CARES Act funding and businesses must have 50 or fewer employees to be eligible. 


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Priority will be given to those who have not yet gotten any COVID-related assistance, minority and women owned businesses, those in highly-distressed zip codes, those seeking to hire back laid off or furloughed workers and those businesses that have yet to reopen.

“We have all seen the devastating effects of the COVID-19 shutdown on our local economy. Minority-owned businesses in Highly Distressed areas have been especially hard-hit, and the parameters

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How to choose a health insurance plan for a small business

Running a small business has a lot of demands, including everything from perfecting your products to fixing an overflowing toilet. But one of the trickiest parts can be finding the right health insurance for you and your employees.

Under the Affordable Care Act, companies with 50 or more full-time employees or the equivalent in part-time employees have to provide health insurance to employees and their dependents or pay a fine, $3,860 per employee in 2020. Consequently, 83.1% of American workers were offered insurance in the first quarter of 2016.

Smaller businesses with fewer employees, however, are exempt. So, should your small business provide insurance? That depends on several factors, like can you afford it and do your employees need it?

If you hire mainly high school or college students who are covered under their parents’ insurance, you probably don’t need to induce them to work with health coverage. But if

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Scott Yahraus, America’s Leading Business Turnaround Specialist, Offers Strategies to Help Companies Navigate the Pandemic Economy

LOS ANGELES, Oct. 13, 2020 /PRNewswire/ — Scott Yahraus (, America’s leading expert in business turnarounds and dispute resolutions, was featured in an article in Business Management News offering strategies to help companies successfully navigate this current economic storm.

In an article titled, “How to Save Your Business During these Challenging Times,” Yahraus offers 7 ways that business owners and senior executives can create an environment that is less susceptible to the merciless impact of the Covid economy.

“America is going through its worst economic times since the Great Depression. Millions are out of work. Thousands of businesses have closed – at least temporarily,” the article stated. “Make sure your business isn’t one of them.”

The first piece of advice Yahraus shares is perhaps the hardest to swallow. “Know when to pull the plug,” he states. “There could be an opportunity for you to merge or acquire a competitor

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