India Hopes Digital Health ID Can Get Economy Moving Again

(Bloomberg) — A $23-million program offering a digital health ID to every citizen could bolster India’s economic growth amid the coronavirus pandemic, according to the head of the country’s health authority.

The National Digital Health Mission, which aims to create a repository of doctors and health facilities across India — in addition to digitizing citizens’ health records — will lead to cost savings and better economic outcomes, Indu Bhushan, chief executive officer of the National Health Authority, said in an interview.

India’s Health ‘Time Bomb’ Keeps Ticking, and It’s Not Covid-19

Analysis of Big Data on health “will lead to better planning, budgeting and implementation for states and health programs, which should be a big cost optimizer,” said Bhushan, who compared the gains produced by the “new digital highway” to those from building physical infrastructure such as roads.



chart: India has the world's second highest number of coronavirus infections


© Bloomberg
India has the world’s second highest number of coronavirus infections

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ANTS, Thailand’s Leading Provider of Digital Marketing Solutions Tailored as Per Business Needs | Oct 13, 2020

Nonthaburi, Thailand — (SBWIRE) — 10/13/2020 — ANTS, Advance Network Technology & Services is pleased to present Platform SMA, the most innovative, comprehensive, customizable and easy to use bulk SMS platform for businesses. The platform has got some amazing features such as resending the SMS within 48 hours if the recipients do not receive SMS because they are not in the receiving area; to be able to set the date-time for sending communications before or after an event; automatic detection of wrong and duplicate phone numbers and refraining from sending the messages to such numbers; guaranteed delivery within 5 seconds; direct connection with AIS, DTAC and TRUE; ability to create short URLs to save characters on the send page; and many more.

Businesses can also measure the campaign outreach of the Bulk SMS service and its effectiveness with the help of delivery reports. The platform also provides an opportunity for

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SIMON Expands Digital Wealth Management Platform to Include Exchange Traded Funds; Launches New Marketplace with Innovator’s Defined Outcome ETFs

Innovator Capital Management’s Defined Outcome ETFs, including their Buffer ETFs, are now available on SIMON’s centralized platform for risk-managed solutions

SIMON Markets LLC (“SIMON”) today announced it has expanded its digital platform to deliver financial professionals access to exchange traded funds (“ETFs”), launching its ETF Marketplace with the Buffer ETFs from Innovator Capital Management (“Innovator”). Innovator’s Buffer ETFs are part of their Defined Outcome ETFs family and are the first ETFs that seek to offer exposure to the upside performance of major market indices with known levels of downside buffers. Buffer ETFs seek to offer downside risk management features over predetermined outcome periods in a similar fashion to other risk-managed solutions on the SIMON platform. In direct strategic alignment with the missions of both firms, financial professionals using SIMON will now be able to explore adding the attractive attributes these products can bring to a client’s portfolio—with the depth of

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Economy May Be Down, but Digital Health Investments Boom

Economy May Be Down, but Digital Health Investments Boom. A man in a business suit pushes on a downward trending arrow so it no points up.As financial news goes, the August announcement by Lyra, a California-based behavioral health benefits provider startup, that it had raised more than $110 million in funding barely caused a ripple. The deal took Lyra’s total funding to $292 million and its valuation to more than $1 billion, the company reported.

The larger story was what Lyra plans to do with its growing financial backing. The company, which provides mental health benefits to more than 1.5 million U.S. employees and dependents, said it will use the funding to invest further in technology-enabled services, to partner with more customers and to expand and diversify its provider network.

The news was also significant in a broader financial context in the digital health sector. It helped push the number of third-quarter health care financing megarounds — funding rounds of $100 million or more — to the highest level in nearly three years. That this

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Marketing partnerships in the digital economy



a group of people posing for the camera: Tshegofatso Phetlhe, art director at M&C Saatchi; Ann Nurock, senior partner: Relationship Audits and Management; Hellen Ndebele of Everlytic, Thalissa Pillay, NetFlorist marketing manager; Riaan Wolmarans, head of digital: media at Arena Holdings and Timothy Spira, global head of digital content at Investec.


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Tshegofatso Phetlhe, art director at M&C Saatchi; Ann Nurock, senior partner: Relationship Audits and Management; Hellen Ndebele of Everlytic, Thalissa Pillay, NetFlorist marketing manager; Riaan Wolmarans, head of digital: media at Arena Holdings and Timothy Spira, global head of digital content at Investec.

The IAB SA discussed marketing partnerships in the digital economy, and shared insights on those relationships that enable brands to beat the benchmark in digital in its next webinar that was held on Thursday, 8 October…

Tshegofatso Phetlhe, art director at M&C Saatchi; Ann Nurock, senior partner: Relationship Audits and Management; Hellen Ndebele of Everlytic, Thalissa Pillay, NetFlorist marketing manager; Riaan Wolmarans, head of digital: media at Arena Holdings and Timothy Spira, global head of digital content at Investec.

Here, Nurock, Pillay and Wolmarans share some key insights from their presentations.

What is the key theme

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Digital Marketing Tactics All Businesses Should Use

Zohaib Hassan is the CEO/Founder of SnapWeb Services, an ROI driven, data-obsessed full-services digital marketing agency.

If you’re a business owner, people have probably been talking to you about digital marketing for ages — whether it’s a well-meaning friend or an ad agency on the prowl, you’ve heard endless suggestions on everything from SEO to PPC and every other three-letter acronym. And all that was in a pre-pandemic world. The sudden, jarring shift to an audience more frequently online will leave behind many lasting effects on how businesses reach their target audience.

In a post-pandemic world, 56% of business leaders that utilize digital tools report that at least half of their sales occur online. While many businesses plan on decreasing spend, depending on the channel anywhere from 40-59% of large national brands intend to increase their ad spends across digital channels. That’s just the big guys.

But with

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Netwave Interactive Marketing, a Top Point Pleasant Beach Web Designer in NJ Offers a Full-Suite of Digital Marketing Solutions – Press Release

Point Pleasant Beach, NJ – Businesses in the modern-day market deserve to get all of the attention they can from consumers and their target audience. With the advent of the internet, many businesses that have paid attention to online marketing have been able to capture a wider audience base, both local and international. At Netwave Interactive Marketing, the team of digital marketing experts understand the importance of online marketing and are using their years of knowledge and expertise to help businesses to grow their revenue.

As a full-service digital marketing company based in New Jersey, Netwave Interactive Marketing has addressed the needs of business owners, creating websites that not only address business owners’ needs but also capture the attention of their target audience.

With a website, businesses can address the needs of consumers who are looking for more information, as well as a reason to patronize or buy. The digital

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6 Reasons Why Video Is Hero In Digital Marketing

Using video in a marketing campaign is one of, if not, the most effective way of reaching millions of audiences today. Nearly three out of four businesses that use video for marketing benefit from better conversion rates while nearly two-thirds confirm it has led to direct sales. 

With over 230 million online viewers in the U.S. in 2020 alone, investing in video marketing is a no-brainer to drive growth to your business. With online videos, you really have nothing to lose, since free video hosting services/platforms like YouTube will host them forever and they will continue to generate traffic for years to come. Not only that, over half of the viewers believe watching a video about a product made them more confident about their purchasing decisions.

If that’s not enough, here are more reasons why video marketing is king and why your business needs to incorporate it now.

YouTube YouTube and

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How AI is transforming the world of digital marketing



a man wearing a suit and tie smiling at the camera: Creating a customized user experience is at the core of a successful AI implementation


© Provided by The Financial Express
Creating a customized user experience is at the core of a successful AI implementation

By Kunal Shah

Artificial Intelligence (AI) has been a hot buzzword since many years now, and for good reason. It has permeated so many aspects of our modern life that we have reached a point of accepting it as completely normal. It has changed the way we live, work, shop, learn and entertain ourselves. But its impact is not limited to just our day to day lives. Despite being at a relatively nascent stage, artificial intelligence is also transforming the way business is done across the globe. There is hardly any industry or sector which has been left untouched by AI, and we can see it being used across finance and banking, marketing, technology, retail, medical and even the defence sector.

The advertising and marketing industry is no exception. In

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4 reasons why businesses should focus on digital media marketing

Meghann Showers

  • Focusing on marketing to build a digital media following can be a powerful way for brands to connect with customers.
  • Yi He, cofounder and CMO of cryptocurrency exchange company Binance, shares how harnessing online communities helped them scale their audience to 15 million users. 
  • He says taking the time to proactively respond to issues, seek out and earnestly accept feedback, and increase transparency helped activate Binance’s brand awareness and meaningful exposure. 
  • Visit Business Insider’s homepage for more stories.

Digital communities are quickly becoming the lifeblood of organizations as more companies turn digital and remote. A recent article by the Wall Street Journal found that adults in the US are now spending up to 16 hours a day on digital media. With so many options, the one commonality that many people are looking for is genuine connections with people and brands that share their interests and values. 

The concept of a 

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