• Thus, factories aim to prepare a strategy to achieve marketing and sales goals in the shortest and most efficient way possible
How a company prepares marketing and sales strategy? The marketing strategy includes information about each of the project’s market idea, the strategic framework and the operational measures of the sales and marketing mix, as per the following details:
Components of a marketing strategy, evaluation and identification of opportunities: Marketing strategy formulation processes begin with an assessment of the internal and external environment of the project, with a view to identifying opportunities and comparative advantages.
The evaluation of the internal environment of the project includes studying its performance, owners, and assets to determine strengths, weaknesses, opportunities and threats.