How to use customer insight for marketing

Meghann Showers

In a post-lockdown world with the rule-book being completely re-written in terms of eating out, how are marketers adapting to this new landscape? The Wireless Social solution, powered by Purple Wi-Fi, offers operators a range of features that can be implemented to help gather feedback, inform guests of new policies […]

In a post-lockdown world with the rule-book being completely re-written in terms of eating out, how are marketers adapting to this new landscape?

The Wireless Social solution, powered by Purple Wi-Fi, offers operators a range of features that can be implemented to help gather feedback, inform guests of new policies and attract them back into your venue, and much more.

Here are our top tips, that are super effective but very easy to implement for busy marketers:

Surveys

Why not ask your guests for their opinion on your reopening practices and let them know their feedback is important and you’re taking it into consideration.

Using the Wi-Fi login journey, there is an opportunity to present your guests with a short question, where you may ask them to rate the hygiene practice for example that they’ve experienced within the venue they are visiting. Either with a 0-5 slider or an open text box for further feedback.

Guest feedback can then be analysed and actioned, and for multi-site operators, venues can be compared and ranked against each other.

Redirects

The final page that the guest lands on once they are on the Wi-Fi is a valuable space, which is an excellent place to promote the things that are important to your brand.

We are seeing a lot of operators in recent months utilising that space to inform guests of their new Covid-19 hygiene practices and policies, and how they have changed the guest experience to keep them safe. Whether that be staff hand-washing policies or a new order-and-pay system.

A flawless guest experience from start to finish, in our opinion, ends with the guest landing on your order-and-pay site once they are logged in, enabling them to immediately browse the menu and place their order.

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