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by Cristina Pedroza
In the business world, companies arent just content reaching a percentage of consumers; companies want to catch them all. But theres one consumer subset that seems tricky to capture
The Latino community in the United States, comprised of over 52 million individuals, is a venerable melting pot of sub-cultures and … more -
by Merlyn Gordon
What will 2014 bring for digital marketers? Here are my predictions. more -
by Michael Harris
I always felt that people often make decisions emotionally, then justify them with logic, but I didn’t have the proof to back up this theory—until now. more -
by Rachel Honig
Focus on helping your customers fulfill their needs, not on selling product. Here’s a look at look at the various needs that most customers have. more -
by Ederick Lokpez
At least one spouse of 21% of married couples in the US is foreign-born. Even as those people adopt US behaviors, they retain their native customs. Are you reaching out to such “multidimensional customers”? more -
by Michele Miller
Recently, Chipotle’s video featuring a scarecrow went viral. What made the animated short such a hit online? more -
by Pawan Deshpande
Curating good content is easy for most businesses. But annotating that good content to make it better… requires a little more work. Here’s why you should be adding your insights to the content you curate. more -
by Alan Belniak
Sportscaster Adam Lefkoe’s recent broadcasts are infused with themes, such as quotes from Seinfield and rap lyrics. Find out what you can learn from his creative, shareable content. more -
by Verónica Jarski
I a recent Marketing Smarts podcast, author Mack Collier discussed how rockstars inspire devotion in their fans and cultivate new ones, and how brands can do the same. Here’s a look at his tips in the form of visual sketchnotes. more -
by Verónica Jarski
In a recent Marketing Smarts podcast, Ian Cleary shared tips about content creation, blogging tools, and building a blog audience. Here’s a look at his suggestions—in the form of visual sketchnotes. more -
by Perrin McCormick
Though we can’t eliminate emails from the business world, we can strive for smarter ones (or “smahter,” as they say here in Boston). Consider these 10 tips for wicked smaht communications. more -
by Verónica Jarski
After we published the first buzzwords slide show, 15 Marketing Buzzwords to Stop Using Now, we received illustration-worthy comments from readers. Who could resist doodling a sequel to the anti-buzzwords slide show? Not me! more -
by Verónica Jarski
Kerry O’Shea Gorgone recently talked to Andrea Weckerle, author of Civility in the Digital Age in a recent Marketing Smarts podcast. As I listened, I took sketchnotes, which I’m sharing here in a slide show. more -
by Philip Paranicas
Self-selecting customers are prospects and customers who have chosen to follow your social media initiatives. They selected to be part of your life. So, aside from Likes and views, what’s the real value of these social media buffs? more -
by Jason Miller
Marketers on a tight content-creation budget should check out the Fiverr website. It’s where people offer an insanely wide variety of services for only five US dollars. more -
by Verónica Jarski
T help businesses manage content and determine how to set up a content team, Altimeter Group published the “Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise” report today. more -
by Verónica Jarski
I asked the MarketingProfs Facebook group to finish this sentence: “You know you’re a marketer if…” The responses that made us laugh the most were then illustrated and published in this slide show. more -
by Amanda DiSilvestro
Should your company have its own mobile app? It depends. Here’s a quick list of reasons why companies should consider creating an app. more -
by Verónica Jarski
Some digital strategies are doomed because of the tragically flawed way marketers implement them. A free MarketingProfs presentation discussed those flaws and tips for overcoming them. I captured that info in sketch notes. more -
by Veronica JarskiCoreyO’Loughlin
Yahoo’s leaked memo regarding telecommuting got us thinking about misconceptions about it. MarketingProfs boasts a remote workforce, so we know what the misconceptions are… as well as the realities. more -
by Verónica Jarski
Wat marketing words or expressions make you cringe? We put the question to our MarketingProfs Facebook group, and some of the best answers inspired the following slide show. more -
by Ann Handley
On this Valentine’s Day, we’re sharing a fun holiday song created and performed by one of our MarketingProfs PRO members, Chuck Kent, president of Creative on Call. Enjoy! more -
by Verónica Jarski
You took time to create your presentation slides, so why is your audience wincing at the sight of them? Here are three common mistakes you may be making with your slides. more -
by Verónica Jarski
Many businesses create a Facebook company page then expect customers to engage with them immediately. However, many companies make the following mistakes that push customers away. more -
by Verónica Jarski
Are you responsible for customer, relationship, or loyalty marketing within your organization? If so, then check out the free seminar, “Automating Customer Lifecycle Management” on Tuesday, Jan. 29. more